The most literal take on this on our list is Apple’s-but here, the brand name itself has a helpful disconnection from what the company actually does. AbstractionĪ common misconception with logo design is that the symbol needs to literally represent the brand however, some kind of disconnect is often helpful and stimulating. Great memorability often sits somewhere between those extremes. Sometimes that’s because they’re too complex, and sometimes because they’re too abstract. Many logos, even those of big and successful companies, fail to be memorable because they can’t easily be associated with a single idea. “Many logos, even those of big and successful companies, fail to be memorable because they can’t easily be associated with a single idea.” The most graphically complex logo in the list below is Coca-Cola’s, but this is counterbalanced by its conceptual simplicity: just the brand name set in script writing. Reducing an idea down to an elemental symbol is often the toughest part of the logo design process. This doesn’t mean they’re simple to create. The most revered logos are, almost without exception, graphically simple. The world’s best logos seem to have these three elements in common: Simplicity ( And then use InVision Cloud to gather and organize feedback from your team). Take these and let them be your logo design inspiration. In this piece, we’re sharing our take on what we believe are the essential ingredients of a successful logo. Our mentors at Designlab work with students to help them develop visual and UX design skills, including how to develop successful logos for apps and websites. It’s not just branding specialists who have to work with logos: branding and logo design touch every design discipline, including digital product design. Many of the world’s greatest logos have been in use for decades or, in some cases, even centuries.įor these special logos, what is it about these graphics that has made them so resilient, even as their brands struggled?
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